The $64,000 Question premiered Jon CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54). Revlon first signed a deal to sponsor Cowan's brainchild for 13 weeks with the right to withdraw when they expired. The key: Revlon founder and chieftain Charles Revson knew top competitor Hazel Bishop had fattened its sales through sponsoring the popular This Is Your Life, and he wanted a piece of that action if he could have it. He decided to expand the figure to $64,000 for the new television program. Cowan drew the inspiration for the name from Take It or Leave It, and its $64 top prize offering. Cowan, formerly known for radio's Quiz Kids and the television series Stop the Music and Down You Go. The $64,000 Question was created by Louis G. The format of the show remained largely the same through its 12-year run a contestant was asked a series of progressively more difficult questions which began at $1 and ended at a top prize of $64. After 1950, the show was renamed The $64 question.
The $64,000 Question was largely inspired by the earlier CBS and NBC radio program Take It or Leave It, which ran on CBS radio from 1940 to 1947, and then on NBC radio from 1947 to 1952. The $64,000 Challenge (1956–1958) was its spin-off show, where contestants played against winners of at least $8,000 on The $64,000 Question.įurther information: Take It or Leave It (radio show) The final question had a top prize of $64,000, hence the "$64,000 Question" in the show's title.
Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The $64,000 Question was an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals.
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